Prof. Tina von Däniken

Profile

Prof. Tina von Däniken Dozentin

Contact

Contact hours Monday
Tuesday
Thursday
Address Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern

You can find more information on the German profile page.

Projects

Projects at the BFH

Rethinking Decision Making in the Digital Society

How does digitization influence the purchasing decisions of consumers? We investigate the effects of digital consumer behavior on important phases of the decision-making process.
Institute(s) Institute for Innovation and Strategic Entrepreneurship

Research unit(s) Decision Making

Head of project Sebastian Gurtner
- See research project
Innovation cheque study for Thinkgate

The marketing group is supporting a Bernese start-up with a preliminary study supported by Innosuisse. The aim is to investigate user acceptance of a new type of mobility app.
Institute(s) Institute for Marketing & Global Management

Research unit(s) Marketing

Head of project Tina von Däniken
- See research project

Other projects

Innovationsscheck Corporate Social Volunteering

Publications

Feurer, Sven; von Däniken, Tina (2024). Price fairness In: Hinterhuber, Andreas (ed.) Elgar Encyclopedia of Pricing. Business (pp. 185-188)

Cheltenham: Edward Elgar Publishing 10.4337/9781035307319.ch32 <http://dx.doi.org/10.4337/9781035307319.ch32>

Gurtner, Nadine; Gurtner, Sebastian; Laub, Lilian; Zuber, Anna; von Däniken, Tina (2024). Same same, but different: consumers’ decision–making process and psychological disempowerment

Gurtner, Nadine; Gurtner, Sebastian; Laub, Lilian; Zuber, Anna; von Däniken, Tina (2024). Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society Journal of Marketing Theory and Practice, pp. 1-31. Taylor and Francis Online 10.1080/10696679.2024.2361431 <http://dx.doi.org/10.1080/10696679.2024.2361431>

Ryf, Svenja, Sven Feurer, and Tina von Däniken (2024), Is a Pink Tax Perceived Less Fair Than a Blue Tax?

Proceedings of the EMAC Annual Conference, Bucharest, Romania (May 26-28).